Social media marketing strategies usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. In theory messages spread from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. In many respects this is the typical approach and paradigm. However, our approach begins with a more specific strategy question. Who is the audience? What is their social and demographic profile? Next we need to ask in very specific terms, what social channels do they use? And finally we need to work very hard at delivering the right type of content into that social channel for your specific demographic in a way that over time creates a “relationship” with that audience segment. It is that relationship that we want to turn into a “community”.
Let us show you how to focus, target, implement and then measure the effectiveness of your social media campaign. The metrics are very specific and measurable to the point where they are in many ways more accurate than any other form of advertising and marketing. Ad buying in Facebook for example is targeted, sophisticated and one hundred percent measurable. Best of all it is flexible in every conceivable way from resources allocated to planning the calendar and then making last second changes.
How Can My Company Benefit From Social Network Marketing?
Social network marketing is an excellent way to build your brand, encourage brand loyalty, drive website traffic and generate buzz. If your organization is serious about promoting your organization online, you need to consider adding social media marketing to your overall marketing mix. Without it, you’ll be missing a significant percentage of online users.