Social media marketing strategies usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. In theory messages spread from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. In many respects this is the typical approach and paradigm. However, our approach begins with a more specific strategy question.
For the last 5 years we have discouraged our clients from spending the time, energy and resources necessary to build and then support an App. With the simultaneous arrival of 5G and next generation programming tools, we are now building Progressive Web Apps (PWAs). This next generation technology is revolutionizing Mobile Solutions for all makes and models of Smartphones. PWAs offer many of the great features and functionality that come with Apps absent the expensive development and installation costs. These would include: Faster Loading, Simple Navigation & the ability to do Push Notifications. Compared to constructing a PWA, developing a native app is much more expensive and very time consuming.
We understand how important website development is to your overall message. The Internet allows you to highlight your business in ways never before seen. We are proficient in many professional software programs. Website development is a multi-step process and we are able to guide you through all of the steps. From initial meeting, design and hosting to consultation and management. We make sure that we cover all of the bases to make your site available, viewable and doing what you want it to do.
Your site needs to be “mobile friendly” according to Google standards covering speed and design. If your site is slow or requires pinching and pulling to see your text on a Smartphone, no doubt that your indexing and Google ranking will be negatively impacted. Regardless of what theme or design layout you are utilizing, consider a custom mobile solution for your Home Page because that is what all of your potential customers see first and you already know that first impressions count! We have done a multitude of Custom Mobile Solutions. Click on any of our client thumbnails on this site and check them out.
Every engagement we accept is closely managed by our SEO Practice Manager, Bill Weil. Bill is a 30-year Marketing, 15-year Internet Marketing veteran. Beyond getting you on Google Page 1, we will focus on having visitors convert. It starts with an understanding of your business, and figuring out which messages will perform well for you, and extends to ensuring your navigation steers people to a meaningful call-to-action.