Social media marketing strategies usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. In theory messages spread from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. In many respects this is the typical approach and paradigm. However, our approach begins with a more specific strategy question.
Every engagement we accept is closely managed by our SEO Practice Manager, Bill Weil. Bill is a 30-year Marketing, 15-year Internet Marketing veteran. Beyond getting you on Google Page 1, we will focus on having visitors convert. It starts with an understanding of your business, and figuring out which messages will perform well for you, and extends to ensuring your navigation steers people to a meaningful call-to-action.
We understand how important website development is to your overall message. The Internet allows you to highlight your business in ways never before seen. We are proficient in many professional software programs. Website development is a multi-step process and we are able to guide you through all of the steps. From initial meeting, design and hosting to consultation and management. We make sure that we cover all of the bases to make your site available, viewable and doing what you want it to do.
Wouldn’t it be easier to stick with your current brand – your own website rather than brand your current site AND a brand new App? If you have the exception to the rule and your App commands that 4 inch screen because it’s as important as the other Icons on the Front of the Smartphone then go for it, but keep in mind you are diluting the brand recognition and your name reputation that you have worked on for years. Be prepared to continually remind the world you have a new way to find you on your new App with a brand new URL.