Social Media Marketing

Social media marketing strategies usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. In theory a corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.  In many respects this is the typical approach and paradigm. However, our approach begins with a more specific strategy question.  Who is the audience?  What is their social and demographic profile?  Next we need to ask in very specific terms, what social channels do they use?  And finally we need to work very hard at delivering the right type of content into that social channel for our specific demographic in a way that over time creates a “relationship” with that audience segment.  It is that relationship that we want to turn into a “community”.

Let us show you how to focus, target, implement and then measure the effectiveness of your social media campaign.  The metrics are very specific and measurable to the point where they are in many ways more accurate than any other form of advertising and marketing.  Ad buying in Facebook for example is targeted, sophisticated and one hundred percent measurable.  Best of all it is flexible in every conceivable way from resources allocated to planning the calendar and then making last second changes.

How Can My Company Benefit From Social Network Marketing?
Social network marketing is an excellent way to build your brand, encourage brand loyalty, drive website traffic and generate buzz. If your organization is serious about promoting your organization online, you need to consider adding social media marketing to your overall marketing mix. Without it, you’ll be missing a significant percentage of online users.

In recent years social networking websites have evolved in functionality and have grown enough in popularity to make social network marketing a viable online marketing strategy. In the past it used to be enough to make a website, optimize it for search engines, possibly purchase banner ads, google ads and or mailing lists, but now the internet marketing landscape is evolving.

The trend line is clear with many organizations earmarking larger and larger percentages of their overall marketing budgets for Internet marketing. Most importantly, we’re seeing social media marketing receiving a growing proportion of Internet marketing budgets.